Hi, I’m Erin Ollila, writer and content strategist.
I help businesses and solopreneurs learn how to embrace storytelling as an integral part of their sales funnel.
Strategic content not only captures the attention of potential customers, but it also helps you develop to a relationship with them, and eventually convert those loyal readers into your ideal clients. Sounds great, right? But it’s easier said than done, especially when you have a business to run.
I get that, and I can help.
If you’re anything like me, you like to know the people you hire to do business with on a personal level of sorts. You want to make sure they’re the real thing, that they actually know what they’re doing, and most importantly, that you’ll enjoy working on them to cultivate the most strategic, SEO-friendly content for your beloved business. So, let me tell you a little bit more about me.
I am, and always have been, a storyteller.
I believe in the power of words and how a message can inform—and even transform—its intended audience. I’ve been studying the craft of writing since before I could distinguish between the letters. At a young age, I’d draw pictures and ask my mother to transcribe my story for me. As I aged, my writing matured. First, I took the reins of writing myself, with scratchy letters that turned into words, and finally sentences, and paragraphs, and pages. Then, in college, I studied classical and contemporary literature and immersed myself in fiction and poetry writing workshops. I began editing while working on my graduate degree in creative nonfiction, only to co-found my own thriving literary journal.
Now, in my role as a content marketer specializing in storytelling for both big and small brands, my curiosity is unleashed. I know what it takes to attract people to your website, keep their interest, and eventually turn them into happy customers.