Business + Marketing Mashup

Business + Marketing Mashup

Because I work with brands, I spend a lot of time thinking about how they operate, what strategies are right for each company, and how their marketing choices influence their audience. One way big brands get their products in the faces of potential purchasers is by using publications and influencers to review the items. For six months, Racked‘s staff saved the beauty, fashion, and lifestyle items that were gifted to them from brands. Here is what they found.

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Do you consider yourself an overachiever, a Type-A, a hard-core hustler? Stop what you’re doing and read this note to self now.

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Are you struggling with a high bounce rate on your blog or business website? There are many reasons people say sayonara after checking you out. Are any of these 6 common reasons plaguing your site?

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Have you been failing at freelancing? Working for yourself, whether in a full- or part-time capacity, is a ton of work. Freelancer’s Union has some suggestions at kickstarting your career in the new year.

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Do you know the difference between relative and absolute income?

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I love me some keyboard shortcuts. (Did you know you can just type the letters “GP” anywhere in Twitter and it will bring you to your profile page?) One of my goals for 2018 is organizing and maintaining my many email inboxes. Here are 21 shortcuts to keep up your Google inbox.

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As a writer myself, I’d never recommend anyone rush the writing of a book. Good ideas need time to marinate, editing is a process, and cohesiveness needs to be explored. But a first draft? Yes — a first draft can be done quickly. Follow Pat Flynn’s guide to writing the first draft of your book in no time at all.

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Here’s a quote from some of my recent work. “…I didn’t want someone else to guide how I worked, especially on an hour-to-hour basis. If I wanted that, I could go back to traditional employment. Here’s how I look at it: You can go to work or you can be the boss. I choose to be the boss.” Check out: “I’m a Small Business Owner, Not a Freelancer: Embracing Creative Entrepreneurship” for more.

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Do you find yourself comparing your business to your competition? Are you stuck in a rut of trying to keep up with other? Does everything you create feel “less than”? Knock it off. Learn how to run your own race.

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Does teamwork really make the dream work? Well, most of the time, it does. Collaborating with other entrepreneurs is one way to really make your business run smoother and grow faster.

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It’s the beginning of a new year and organizing is on my mind. Here are a few of the books I’ll be reading this month:

 

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Photo by Sticker Mule on Unsplash