great copy helps brands:

but you're not getting results.


You're juggling a thousand other business priorities with no time left to develop the great content your business deserves.

Your website is boring. Not only is it void of personality, but you're also embarrassed to share it with prospective clients.

Your audience is small. You know who you want to speak to, but the messages you've been sharing just don't seem to be attracting the right people.

You've published a lot of content (and I mean, a lot!), but none of it is performing how you'd hope and you can't figure out why.

You understand what SEO is, but you can't wrap your brain around how to use it on your website or what keyword phrases you should even use.

You find yourself scrambling every time you're about to launch a new product or service with no strategic plan involved.

Erin Ollila 2017 copy

hi! i'm erin ollila,

copywriter and content strategist.

I help my clients turn their audience into customers with the help of good ol’ storytelling techniques and a deep understanding of customer expectations.

With over 15 years of publishing experience (the past six being immersed in the marketing industry) and a graduate degree in writing, I get what it takes to ideate, create, and implement smart content campaigns.

And I also understand that not every brand or business has the time or marketing know-how to grow an audience or sell to the people who already love them.

But don't worry, new pal. I'm here for you.

Trusted by smart brands like:

quick — Grab this offer while you have the chance!

Do you ever wish someone could review your website and tell you what's working, and most importantly, what's not?

For a limited time, I'm offering FREE mini-content audits for smart business owners who want to put their best foot forward and attract the perfect-for-them clients. Get yours before this offer goes away!

here's what my happy clients say:

“I wish I had a hundred writers like Erin Ollila.


Her prose sings, she's a delight to edit, she always makes deadline, and her pitches are insightful and well-considered.

Even better, you can assign her anything, and trust her to work it out, even if it's off her beat.


Fellow editors: snap her up, and pay her well. She's worth every penny.”

John Brownlee

Editor in Chief of Folks Magazine

“My content audit with Erin was like sitting in the kitchen together, going step by step through the details.

She delivered clear, accessible suggestions on what works, what doesn't and what needs adjustments.

In some instances, Erin explained in multiple ways how to adjust copy, links, format, design, color and flow to guide readers through my content with ease. I am filled with inspiration for improving and creating content for my community.” 

Melody Lima

“Erin’s ability to break down complex ideas into relatable, educational, and entertaining pieces makes her one of our top contributors.

We are so thankful she is part of the team!” 

Mia McPherson

Editor-in-Chief, SmarterCX

“If making sure that your voice and personality shine through your writing matters, then hiring Erin to work along side you, to guide you, coach you and help you is one of the best things you can do for your business.

You'll learn so much more about writing copy than you could even imagine. Go for it!”

Carrie LaDue

“Erin is a content genius.

I was feeling stuck and overwhelmed while planning out my blog and social media content for the year. I needed some help organizing ideas and making sure my content strategy was going to work for my business.

After hoping on the phone with Erin, I now have a ton of ideas and a plan of action. I got SO much value out of a short-call with Erin. I totally recommend working with her for your content-strategizing!” 

Lucy Cantley

“Erin is an extremely talented, eager, and creative contributor to our team.

She is a pleasure to work with, and we are continuously impressed with her articles and ideas.” 

Jodi Warner

SmarterCX Content Marketing Specialist

trust me to write copy that converts